Maybelline’s First Male Model for Makeup

Challenging stereotypes seems to be the prevailing theme in recent times. From the first model to pose in a burkha to stay at home dads, we have seen boundaries being broken and people evolving towards gender equality. Now comes a latest of sorts with Maybelline casting a male to promote its cosmetics!

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The beauty giant’s ‘That Boss Life’ campaign features Manny Gutierrez who is seen putting up red lipstick and winged eyeliner. Manny has already been a bit of a sensation on the social media platform, Instagram, where he has garnered more than 3 million followers. Also known as the ‘beauty boy’ by his followers, Manny is famous for putting on that makeup as professionally as any makeup artist out there. So Maybelline got this glam boy on board to make a statement and to market.

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As a child, I would watch my mom get ready for work and just sit there for hours watching her transform. However, it wasn’t until much later on that I really started to dabble in makeup myself,” said Manny in a statement to media. He holds the belief that boys do have as much right to get dolled up as do girls and there shouldn’t be any shaming for that. But breaking stereotypes always comes with a price and many people cringed at the sight of a man wearing mascara. Twitter comments like these kept rolling out.

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But Manny’s father shut it all down by being the solid support system that everyone needs in such situations.

maybelline manny dad letter

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It is great to see a person break out from the cages of the roles that we are bound to and even warming for his loved ones to stand up for it. In fact, Cover Girl in 2016 put a popular male face , James Charles, a beauty blogger, for one of their products. As did NYX with Patrick Starr on Instagram. This shows that makeup or no makeup doesn’t make a man but his care and concern do.

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How Manny looks without makeup

While we may feel that this is something out of ordinary and perhaps stretching the situation to breaking point, but at the end of the day it is someone’s choice and we should respect that.

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