Hyderabad: The mega celebration of South Indian cinema, IIFA Utsavam has begun in the city in style with the association of Wizcraft, one of India’s leading Communication and Entertainment company. The celebrations kick-started on January 24 and will end on January 25. All the A-listers of the four major industries – Tamil, Telugu, Malayalam and Kannada landed here for the two-day event.
Earlier, IIFA Utsavam was scheduled on 4 and 5 December 2015 but then postponed the event in solidarity with the people of Chennai to January 2016.
For the first edition of IIFA Utsavam, Wizcraft has collaborated with Whacked Out Media, one of the leading new media companies in Asia, for the digital media promotion and support. With the help of the media house, the IIFA also launched a social media campaign, “#Be1forChennai” to raise funds and support for the victims of Chennai floods.
The campaign garnered unbelievable support with exceptional strategies on digital media & social media platforms even before it started. The event bagged the enormous strength from people across the country as the celebrities joined the hands and pleaded their fans for support. The #Be1forChennai received immense response from the people and the earnings will be donated to support relief activities in Chennai. Whacked Out Media also received well-deserved recognition and appreciations for its contribution to the event.
Mr. Rama Krishna Veerapaneni, Managing Director of Whacked Out Media, said,“It’s an amazing experience to be part of this grand event and working with Wizcraft. We are sure that we’ll be partnering for more such events in the future and have a longer association with the team.”
On Sunday, the ceremony was a starry affair as it witnessed the celebration of Malayalam and Tamil cinema. The best was honoured at the event and stars of the glamour world made their presence in elegance and added more beauty to the night, which is worth remembering.
The film fraternities of both Tollywood and Sandalwood are gearing up for the magical event tonight. All the biggies are expected to grace the occasion and make it more bigger than ever.
About Whacked Out Media:
Whacked Out Media is the largest and fastest growing YouTube Multi-Channel Network Partner in Asia. The primary focus of the media house is to manage & distribute digital video and develop audiences for varied content genres. The company has 180+ skilled professionals for the management of content, campaigns, brands and celebrities.
