Hyderabad: The entire South Industry is gearing up for the most awaited first edition of the International Indian Film Academy(IIFA) Utsavam awards ceremony, which has just began at Gachibowli in Hyderabad on Sunday. Every star of the South Indian film industry are expected to attend this fantastic event.
Ram Charan is seen rehearsing on a high swing for his live performance at event. The star revealed his Tollywood busy schedules and Bollywood projects
The IIFA management rescheduled the two-day event to 24-25 January and added a fundraiser to it. It also started a campaign called “Be 1 for Chennai”. The proceeds from the ticket sales and donations from the event will be used for providing relief to the Chennai deluge victims.
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