New Delhi: Bollywood superstars Amitabh Bachchan and Priyanka Chopra will be the new brand ambassadors of ‘Incredible India’ campaign, a close source said on Thursday.
Aamir Khan was dropped from the campaign following his remarks on intolerance which created an uproar and also sidelined the government in Parliament. Names of actors Akshay Kumar and Deepika Padukone were also doing the rounds to be the face of the campaign.
“A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of ‘Incredible India’ promotes the country as ‘incredible’,” Kant, who is a secretary at the department of industrial policy and promotion, had said.
“But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador,” Kant said.
