One 97 Communications Pvt. Ltd. (Paytm) have acquired the sponsorship rights for the BCCI international and domestic matches.
The winning bid was at a price of Rs. 203.28 Crore to be paid over the four-year term. The bid was opened in the meeting of the BCCI marketing committee held earlier on Thursday in New Delhi.
Speaking on the development, BCCI secretary Anurag Thakur said: “We are elated to have Paytm as our homes series title sponsors. They are one of the new generation companies and we are delighted to partner with them. Having them for next four years gives the stability and continuity to Indian cricket.”
“With nearly 84 matches scheduled over the next four years with all major countries playing in India we are hopeful that Paytm will be able to build a strong and strategic association with Cricket. We are also happy that the realisation has increased by 20 per cent. It augurs well for Indian cricket. I am thankful to Paytm for their interest and faith in Indian Cricket and welcome them on board.”
Vijay Shekhar Sharma, founder & CEO of Paytm, said: “Cricket is the dream sport for us in India. Cricket epitomises the Paytm values of passion, hard work and team effort. We are very happy to partner with the BCCI and cheer for Indian cricket with millions of fans. Over the next four years, we will continue to invest strongly in cricket and other sports. As a growing brand which has big plans for a billion strong Indians, there is no better platform than cricket in India.”
India will host South Africa later this year which will be the start of the International season association with Paytm.
