Mr. Nara Lokesh, the Telugu Desam Party (TDP) Working President, on the 22nd of June, Thursday, launched a website to promote handloom products, globally.
The website, www.weaversdirect.in, is a non profit venture which would provide a platform to introduce modern technology and designs to the weaving community. Launched globally, the platform would increase the profit margins of weavers by reducing the role of middlemen and using e commerce to extend their reach across the world. Many international buyers could contact these handloom workers and get their products, eliminating any kind of middlemen.
During the inauguration, Mr. Nara Lokesh said, “An initiative is underway to safeguard this centuries old craft, particularly in Mangalagiri, in the heartland of Andhra Pradesh, and in Venkatagiri where the art of handloom weaving has flourished for centuries.”
Notably, the website launch has been possible with the support of five Non Residential Indians (NRIs) Ravi Vemuru, Santhi Narisetty from Los Angeles, Madhavi Muthavarapu from Charlotte, Anuradha and Kalpana Gottipati from New Jersey.
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