Tollywood superstar Mr. Mahesh Babu has been signed as the brand ambassador of Techno Paints, a Hyderabad-based company.
The contract signed between Mr. Mahesh Babu and the Techno Paints Akuri Srinivas Reddy is of two years. In an official announcement, Mr. Akuri Srinivas Reddy, who is also the founder of the Fortune Groups said, “Prince Mahesh Babu’s image as a youth icon will help our company to expand. We are extremely confident of establishing ourselves in the Indian retail paints market.”
Issued on the 7th of June, Wednesday, the statement further read, “For the past 22 years, we have been successful in offering quality paints and quality painting services to the business to business (B2B) segment. We executed over 1,000 projects in Andhra Pradesh, Telangana and the rest of the country.”
With this latest contract, the Hyderabad based Techno Paints aims to achieve a target of 25% market share in the Rs. 12,000 crore paints industry in the two Telugu States, Andhra Pradesh and Telangana.
Mr. Akuri Srinivas Reddy said, “We will achieve this target in 12-18 months. Our products will be available for sale at 5,000 touch points. We are already making 2,000 shades of paints. We have added 1,000 shades more recently. We introduced color banks to immediately supply whatever colors customers want. Only MNCs are offering this facility. We recently introduced products such as wood adhesive, tile primer, wood polish, water proofing compounds.”
Meanwhile, it is to be noted that Techno Paints bagged a major contract by the Government of Telangana. The company signed painting works of 26,065 schools under Mana Ooru-Mana Badi and Mana Basti-Mana Badi project of the Bharat Rashtra Samithi (BRS) Government.
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