Many might not know this, but social media giant, Facebook has changed its logo and as always, Facebook has played it safe as the change to its logo is not at all evident.
Earlier, Facebook made a minor change to its website and even then many of us were not able to spot the difference at first. And the story repeats again as billions of Facebook users fail to identify the difference in the logo.
The new Facebook logo come with a minimal change without changing the font so much. The difference comes in terms of style and the size of the logo which got shrunk and the letters of the wordmark logo is now a bit slimmer.
Josh Higgins, Facebook’s Creative Director told that the Facebook’s new wordmark logo was made intentionally to make it “more friendly and approachable.”
“When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously. Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign. We worked with Eric Olson – whose typeface Klavika was used in the original logo – and developed a custom typeface to reflect where we are now and where we are headed,” he said.