Startups in India are growing at an impeccable pace and with every new day, there is new strategy being implemented. The latest trend among all the emerging startups is to go App-only by shutting down their website. After Myntra, Flipkart and other major tech companies resorting to dedicatedly provide services through, it is now the turn of India’s leading taxi aggregator, Ola Cabs.
Ola Cabs has decided to shut down its website and also its phone request services and would only be available on mobile-app. This decision doesn’t come as a shocker, as almost 99% of bookings are currently being flooded via mobile-app only, of which over 90% of users chose ‘Ride Now’ option instead of ‘Ride Later’.
“With 99 percent of our bookings coming through our app today, it is clear that our users prefer the seamless app-experience to any other mode of booking. This will allow us to deliver a consistent one-touch booking experience as well as improved ride experience across all aspects like navigation, payments, safety and feedback.” said Pranay Jivrajka, Chief Operating Officer at Ola.
Ola Cabs recent mobile update comes with a unique feature of less data consumption, as the app is now getting loaded quickly even on 2G network. Lately, Ola also forayed into delivery market, by launching Ola Store, an on-demand grocery delivery service. The company is also in talks with the investors to raise around Rs. 3,150 crores in its next series of funding.
