The Hindu Vs Times of India : We are now slowly transforming ourselves into digital lives. Our lives are now being decoded by ones and Zeros, and so are the news papers. Printed paper editions of news are a rarity these days, the number of Newspapers readers are decreasing by the day, which is creating a cut throat competition in the field.
No News agency is dropping back. The competition is severe resulting in creative marketing strategies. As a part of these strategies the news agencies are opting for negational Ads.
Even though none of the companies agree to the fact Hindu and Times of India seem to be going against each other hard. Here is video made by Hindu advising the youth to stay ahead of ‘TIMES’.
And this is how Times of India responded to the Ad.
Hindu landed final blow when they posted their( The Hindu) Advertisement in Mumbai Mirror edition of ‘Times of India’
The CEO of The Hindu, Rajiv Lochan, on the other hand claimed that he “can’t imagine” his team was behind this sick burn.
