Bollywood Superstar Amitabh Bachchan, is the new brand ambassador of Gujarat tourism, who is Modi government’s first choice of its ‘Incredible India’ tourism campaign by replacing Aamir Khan.
According to the reports “Amitabh Bachchan will be the first choice of the ministry for the job,” a tourism ministry source said, adding actors Akshay Kumar, Deepika Padukone and Priyanka Chopra are among those under consideration.
Tourism Minster Mahesh Sharma made an announcement yesterday saying, “it was the (private) agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists.”
Khan today said he respected the government’s decision to “discontinue” with his services while making it clear that he never charged anything for the ‘Atithi Devo Bhava’ campaign. “It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be,” he said in a statement.
Bachchan, who has been the brand ambassador of Gujarat tourism said he would not mind being a part od the campaign if asked.
