The Indian Premier League (IPL) has surpassed the English Premier League (EPL) in terms of per match valuation, following the successful e-auction of IPL’s media rights on the 12th of June.
Mr. Sourav Ganguly, President of the Board of Control for Cricket in India, declared that IPL produces more revenue than EPL. The current per-match value of IPL is over Rs 104 crore ($13. 4 million), which is more than EPL, which generates $11 million.
As per reports, BCCI has witnessed a huge hike in the value of IPL from the previous rights cycle. With the league valued at Rs. 41,000 crore as of now, IPL’s per match value currently stands at nearly Rs 104 crore ($13. 4 million), which is more than what English Premier League generates at $11 million.
Besides, this, IPL now only trails the NFL, in terms of per match valuation, with the American league continuing to set standards with its corresponding figure of $17 million (Rs 133 crore per match).
With the insane numbers that IPL’s bidding clocked up on day 1, day 2 (Monday) is expected to be on similar lines.
Renowned global players such as Zee Entertainment Enterprises Limited (ZEEL), Reliance-Viacom 18, Disney Star Network, and Sony Network are fighting it out amongst themselves to land the rights to broadcast IPL’s next cycle between 2023-2027 on their platforms.
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