If you were a fan of BMW vs Audi ad war, then you are in for a treat. And this time, it is not the usual global brand’s war, our desi brands have stepped forward to replicate the similar strategy and have taken their rivalry to another level.
India’s leading e-commerce websites, Flipkart and Snapdeal have always been competitive towards each other. Both companies don’t leave a chance to mock another. And now, Snapdeal has again taken a dig at Flipkart by mocking its current running campaign #AcchaKiya.
Flipkart has been aggressively promoting this campaign online and offline through various newspaper ads and social media posts. While it kept using the hashtag #AcchaKiya for all of its posts, Snapdeal rose up to the occasion to mock the campaign by trolling Flipkart with its campaign ‘Accha kiya bata diya’ #YahaSeKharido.
This was not it, Snapdeal ensured that they take this rivalry to another level, and started installing hoardings wherever Flipkart has kept their hoarding promoting its campaign.
It’s your move now Flipkart. Game On!
