In a bid to further grow its audience base, search engine giant Google has decided to cut down the rates on Google Play Store and said that apps will now be priced at Rs. 10.
So far, the app developers were kept in dilemmas they had the option to either offer the app for free or charge the app from Rs. 50.
“India continues to be a major growth opportunity for developers to reach new users on Google Play. We’ve heard feedback from you – ‘our global developer community’ – that you’d like more flexibility when choosing how much to charge for your apps and games in India,” Alistair Pott, product manager at Google Play, wrote on its blog post.
“Developers can reduce the price of their premium titles and in-app products, to as low as Rs 10. We hope this additional lower price tier will allow you to reach more users in India and help you continue to build successful businesses on Google Play,” he added.
This strategic move is aimed to boost up the sector of app making, making it more relevant and tempting to app developers, so as to pierce through a bigger audience, and also ensure that apps pertaining to different parameters can be available.
“The ability to price apps as low as Rs 10 should please both developers, who will now be able to target a wider audience,and Google Play India users, who will now see cheaper apps,” Pott said.
“You can lower the price of your apps and games right away by visiting the Google Play Developer Console and clicking on ‘Pricing & Distribution’ or ‘In-app Products’ on the left menu,” he added.