Facebook Celebrate Pride: A Subtle Tool For Targeted Ads


Lately, Facebook celebrated pride on the eve of the historic decision taken by the US Supreme Court on legalizing Gay marriages in the US. After Facebook CEO Mark Zuckerberg added a feature that superimposes the rainbow flag on the profile picture, many Facebook users changed their profile pictures that superimposed the rainbow flag.

And now, days after users shared their profile picture on Facebook celebrating pride, there’s something that you should now know. According to the reports, the social media giant is tracking the user behavior to shoot up targeted ads that is based on those lines.

Although a Facebook spokesperson assured, “This was not an experiment or test, but rather something that enables people to show their support of the LGBTQ community on Facebook. We aren’t going to use this as a way to target ads and the point of this tool is not to get information about people,” it is however hard to imagine that a user is being tracked over initiatives like these for targeted ads.

The company has recently faced flak over its alleged involvement over the issue of tracking users and non-users in the Europe. However, the company later issued a statement in which it mentioned that the findings were inaccurate.