In a brand overhaul that costed them 200 crore rupees Snapdeal, announced their re-branding activities which included unveiling of a new logo as the e-commerce giant focuses on wooing the next 100 million potential online shoppers.
“There are about 50-60 million online buyers in India currently and for e-commerce to become larger, the next 300-400 million people coming online would be very important. Things like discounts, fast shipping, functional benefits are already there, but going ahead e-commerce brands will have to stand for something of a higher order,” Snapdeal Co-founder and CEO Kunal Bahl said at a recent press meet.
Snapdeal, like its competitors Flipkart and Amazon is lining up offers to woo customers to shop on its platform. With the festival season around the corner, all the e-commerce portals are taking their logistics up a notch to ensure timely delivery of orders even at peak demand. This Indian e-tailing market could reach USD 28 billion by 2019-20, registering a compounded annual growth rate of 45 per cent over the next four years. It forecasts the number of online buyers to touch 110 million.
“The new positioning is focused on the aspirational India. It is about understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life as is expressed in the new brand identity — Unbox Zindagi,” Bahl said. “Our delivery boxes will be in the shade of red, which we are calling Vermello. The new logo, with two arrows forming a box, conveys Snapdeal’s journey as partners and enablers, indicating progress, on wards and upwards,” he further stated.
The campaign has been conceived by Prasoon Joshi and his team at McCann while Shankar, Ehsaan and Loy have worked on the jingle.
